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ASTA DIANKHA

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  1. OVERVIEW

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Asta Diankha is an artist, songwriter and performer from the South of France who has a deep affection with the United States and its culture since her early years. This attachment stems from her yearly visits to her American grandmother. At the age of 16, she moved to Long Beach (NY) to attend LB High School. Then, she returned to France to pursue studies in cinema and theater.

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It was in Marseille that she allowed her creativity to flourish, composing and writing her very first album, "TIME TO SHINE". This debut piece is the result of her love for both Africa and the United States, gracefully blending elements of pop, soul, and world music. Her journey took her along the roads of Africa, notably participating in the Jazz Festival of Saint Louis in Senegal alongside Ablaye Sissoko and the Jazz band JAM.

Asta also performs in Gambia and Mauritania, but it's in Senegal that she captivates the audience with her first single "Baye Niass". Her track remains on playlists for several months on national radios, including Nostalgie and Walfadjri.

 

During her stay in Senegal, Asta collaborated and shared stages, some of which were televised, with iconic figures in the country, including the renowned guitarist Cheikh Tidiane Tall, the legendary group Daara J Family with Faada Freddy, Souleymane Faye, Carlou D, Baaba Maal, the Mbalax Diva "Titi," the legendary group Le Sahel with their singer Idrissa Diop, Waly Seck, Pap Diouf, Bidew Bou Bess, and many others.

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In June 2018, when Asta released her second single "Time to Shine", the track made an impressive mark by securing the 13th position on the iTunes France top 200 charts in the Rn'B/Soul category.

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Action plan

In 2021, Asta devoted herself to the creation of her second album, involving collaborations between France and the United States. It began with the renowned sound engineer JAYCEN JOSHUA, a multiple Grammy awards who mixed the first single titled "DON’T BREAK ME DOWN". This track garnered over 100,000 streams within just two weeks of its release. The enthusiasm extended globally with the publication of numerous press articles in various countries, and the song received airplay on radio stations across the United States, France, England, and Brazil.

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2.  PROJECT HIGHLIGHTS

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Asta Diankha is set to become an icon of cultural diversity!

With her French origin and familial ties to Senegal, Argentina, and the United States, Asta has skillfully woven these cultural influences into a harmonious blend, creating a rich and innovative musical experience. Asta Diankha has the ability to reach a broad audience, resonating with all communities across the United States and beyond borders. This cultural diversity, characterized not only by her distinctive appearance adorned with African braids but also reflected in her music through bold fusions of styles, integrating traditional instruments like the Kora and Marimba while maintaining a distinctly modern and trendy flair.

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The universe of this second album reflects the image of a visionary artist, celebrating the richness of cultures while creating a musical harmony that echoes worldwide. To achieve this diversity and quality in the album, Asta collaborates with various renowned composers, producers, engineers, and musicians, the majority of whom are based in the United States. Among them:

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  • JAYCEN JOSHUA : Holder of multiple Grammy Awards, Jaycen Joshua is one of the most renowned sound engineers at the moment. He has collaborated with esteemed artists such as Beyoncé, Justin Bieber, Mariah Carey, Justin Timberlake, Jay-Z, Chris Brown, Miley Cyrus, Pop Smoke, Ed Sheeran, Christina Aguilera, Mary J. Blige, Rihanna, Ariana Grande, The-Dream, Céline Dion, Jennifer Lopez, H.E.R., Usher, BTS, Michael Jackson, Nicki Minaj, Katy Perry, Snoop Dogg, and many others.

 

Asta Diankha was privileged to have Jaycen Joshua on board to mix her latest album, and he has already masterfully completed the mixing for her latest track, "DON'T BREAK ME DOWN".

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  • PAUL PESCO : Esteemed guitarist with a strong reputation in the music industry, notably collaborating with Madonna, Jennifer Lopez, Mariah Carey, and more...

He teamed up with Asta on the song "KICK DOWN THE DOOR" featuring ARDEN ALTINO.

  • ARDEN ALTINO : Known as ARKEYS, a multi-Platinum producer and composer for artists such as Alicia Keys, Jay-Z, Mary J-Blige, etc. Also serves as a regular keyboardist for Wyclef Jean and The Fugees.

 

  • JERRY BARNES : Producer and bassist for CHIC/Nile Rodgers. He has produced, played, and written for artists such as Stevie Wonder, Anita, Whitney Houston, Christina Aguilera, Dua Lipa, Queen Latifah, Chaka Khan, Ashanti, Angélique Kidjo, Neneh Cherry, and many others.

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He is also the producer and composer of the tracks "LAW OF ATTRACTION" and "MY TIME" for Asta. 

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  • NILE RODGERS : The famous guitarist of Chic and tireless hitmaker, Nile Rodgers, has contributed his songwriting, playing, and production skills to music legends like Madonna, Daft Punk, Pharrell Williams, David Bowie, Diana Ross, Christina Aguilera, Lady Gaga, and more.​

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Asta feels honored to have this icon's collaboration on her track "LAW OF ATTRACTION".

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  • GILDES FLORES : Frequently known as Giflo, he is an award-winning composer and producer with a diverse musical repertoire, notable for his contributions to projects like The Wolverine and Far Cry 4. He has been actively involved in the audiovisual and music industry, often working under the guidance of the acclaimed producer TIMBALAND through his company Beatclub.

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Giflo has crafted the music for several tracks on Asta's latest album, including "TOGETHER", "WORLD'S FALLIN' ", and "SPACE TIME".

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  • DANIEL MOZART LAPORTE  :                                                Respeted sound ingineer (Rihanna, Mary J. Blige, Ne-Yo, Diana Ross, Fugees, Pussycat Dolls, etc.)

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Daniel is a strong supporter of Asta, acting as her mentor in the music project.! He played a crucial role in the development of the track "KICK DOWN THE DOOR" and took charge of its mixing as well. 

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Enriched with diverse collaborations, her album transcends traditional pop, unmistakably weaving Afro-American influences infused with soul, blues, and Latin American inspirations like reggaeton and Brazilian funk.

Not to mention her African touch, a characteristic she has always enjoyed incorporating into her compositions.

Asta Diankha opted to write the majority of her album in English, expressing a desire to convey messages and emotions to a global audienceHowever, she didn't neglect to pay homage to her country by creating a track in French, titled "AÏE"for which she also made a version in Spanish, "AY".

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In this album, Asta explores existential and spiritual themes, while also delving into subjects related to globalization, questioning the society in which we involve.

Some tracks reflect to the determination to persevere in our projects, undeterred by the gaze or judgment of others, aiming to motivate her listeners in their gaols. She also explores themes such as romantic relationships and seduction.

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Filled with a mix of music styles, this fresh album connects with all generations, tackling various topics that resonate with everyone !

Private playlistNew album in progress

​3.  STRATEGY

 

As part of the development of Asta Diankha’s career, we have designed an ambitious and targeted launch strategy aimed at establishing her global visibility, with a particular focus on the U.S. market, a key region for her international growth. This plan is structured around the release of two carefully chosen singles, each accompanied by visually striking music videos created with internationally renowned collaborators. These strategic choices are designed to capture the attention of the American audience while generating global resonance.

The two singles will be released four months apart, a well-thought-out schedule to maximize the reach of each release, maintain continuous presence, and increase fan engagement. This timing also ensures that each launch has a sustained impact and optimizes media coverage, ensuring maximum visibility throughout the process.

In order to break into the U.S. market, it is crucial for Asta Diankha to choose singles that resonate with a broad and diverse audience while staying true to her musical identity. These singles must not only align with current market trends but also bring something new and distinctive to the table. Here are the two tracks that have been selected for their potential to conquer both the American and international audience.

 

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​​​​​First Title : "LAW OF ATTRACTION feat. Nile Rodgers"

​​​​​The potential of this single lies not only in its infectious, danceable funk sound and uplifting message, but especially in its top-tier  production by Jerry Barnes, the bassist of the world-renowned band CHIC, known for timeless hits like "Le Freak," "Upside Down," "We Are Family" by Sister Sledge, and "Good Times."

However, the major highlight of this track is undoubtedly the collaboration with the legendary guitarist of CHIC, Nile Rodgers, who serves as the ambassador for the Chanel Eyewear 2023 collection. Partnering with such an icon undeniably lends credibility to Asta Diankha's work, providing valuable visibility for this emerging artist.

The combination of the singer's distinctive vocal style and Nile Rodgers' iconic funk guitar creates a unique musical fusion, clearly allowing access to a broader and more diverse audience. Indeed, the legendary career of this maestro, which began in the 1970s, has forged a deep connection with a significant portion of listeners from a more mature demographic, who have remained loyal to his music over the decades. Nevertheless, the magic also resonates with younger audiences thanks to his timeless hits, which are widely streamed globally, and his collaborations with contemporary artists like Pharrell Williams and Daft Punk on "Get Lucky," the remix of "Freak Out" with Pitbull, and Beyoncé on "Cuff It." 

 

Thus, Nile Rodgers' admirably extensive demographic, which spans across generations, promises a bright future and growing success for "LAW OF ATTRACTION."

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The music video for the first single represents a significant opportunity to be directed by the internationally renowned French director and screenwriter OLIVIER DAHAN, who is a strong supporter of the artist Asta Diankha.

He is primarily known for his biographical films such "Grace of Monaco" with Nicole Kidman, "La vie en Rose" with Marion Cotillard, "Simone: Woman of the Century",  but also for "My Own Love Song" with Forest Whitaker, "Tom Thumb", "The Crimson Rivers 2: Angels of the Apocalypse" with Jean Reno.  He has also directed many music videos for great French singers and for the legendary English band The Cranberries."His third directed film, La Vie En Rose, was the first French cinema film ever to win two Academy Awards, including its first acting Oscar in the French language.He has directed many music videos for great French singers and has worked with the legendary English band The Cranberries as well.

Strategic Impact of Partnering with a Renowned Director for "LAW OF ATTRACTION feat Nile Rodgers"

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FOR THE RELEASE OF ASTA DIANKHA’S TWO SINGLES, A COLLABORATION WITH THE ACCLAIMED FRENCH DIRECTOR OLIVIER DAHAN WOULD BE A KEY STRATEGIC MOVE. 

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Known for his award-winning, emotionally compelling films and extensive experience in directing music videos for both French and international artists, Olivier Dahan brings a level of cinematic artistry that would provide Asta Diankha with a distinct competitive advantage in terms of production quality and visual impact.

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1. A Powerful Cinematic Vision to Enhance the Music

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Working with Olivier Dahan would bring a unique cinematic flair to Asta Diankha’s music videos. Dahan has long been recognized for his ability to transcend the boundaries between music and cinema, creating music videos that are visual works of art in their own right. The emotional depth of Dahan's direction, paired with a refined artistic approach, would amplify the narrative power of Asta’s songs, making the videos more compelling and resonant with viewers.

​​2. Maximizing International Impact and Media Exposure

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By collaborating with such a prestigious director, Asta Diankha would instantly benefit from the visibility that Dahan’s international reputation brings. A director of Dahan’s caliber naturally attracts attention from not only specialized music media but also from cinephiles and broader audiences worldwide. Dahan’s music videos are bound to receive coverage from major publications, offering Asta massive exposure in influential media outlets, such as Billboard, Rolling Stone, Pitchfork, Spin, and other prominent international and French magazines in the music and cinema industries.

Additionally, Dahan’s established credibility in the world of cinema would likely spark coverage from Le Monde, Télérama, Les Inrockuptibles, and Libération, as well as visual arts and cinema magazines like Première, Studio Magazine, and CinéScope, making this collaboration an event that would engage both the music and film worlds.

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3. Strategic Visual Impact Through Collaboration with Olivier Dahan and Nile Rodgers

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Olivier Dahan is the perfect strategic choice to direct the Law of Attraction video, featuring Nile Rodgers, as he possesses the cinematic expertise required to elevate Rodgers’ presence on screen. With his unique talent for creating visually striking works, Dahan will capture the full intensity and legacy of Nile Rodgers while integrating Asta Diankha's captivating, mystical universe. His cinematic approach will bring depth and narrative richness to the video, transforming it into a high-quality short film that matches the exceptional nature of this musical collaboration.

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4. Amplified Marketing Strategy and Visibility Across Major Platforms

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A collaboration with Olivier Dahan would significantly enhance media visibility, not only within the music industry but also across the broader cultural and visual arts landscape. Dahan's reputation as one of the leading French directors is likely to attract substantial press coverage, particularly from major international music channels eager to showcase the music videos. This collaboration would increase the likelihood of Asta Diankha’s videos being featured on global music networks, amplifying her exposure across prominent platforms.

Additionally, Dahan's work has been featured in high-profile film festivals and industry events, meaning Asta’s music videos could gain a spot in festivals like Cannes, Venice, and Sundance, where music videos with strong visual and cinematic storytelling are recognized and celebrated. This exposure in cultural and artistic circles would further amplify Asta's brand and contribute to her positioning as a serious global artist with a cross-market appeal.

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5. Strategic Positioning in the Global Music and Art Scene

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By associating with Olivier Dahan, Asta Diankha’s music project would be positioned not only as a commercial release but as an artistic statement. Music videos today are a key part of an artist’s branding, especially in the digital age, and Dahan’s directorial involvement would elevate the project, signaling to the industry that Asta is a serious artist with a visionary team. The collaboration would attract attention from high-profile international media in both the music and cinematic realms, helping to solidify Asta’s reputation as an artist of significant artistic value.

Dahan's expertise in both high-end cinema and music videos would give Asta's music videos a competitive edge. His influence would elevate the project beyond traditional promotional material, positioning Asta Diankha’s singles as major cultural statements that resonate not only with music lovers but also with cinema and visual arts enthusiasts.

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Conclusion

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By collaborating with Olivier Dahan for the direction of the Law of Attraction music video, featuring Nile Rodgers, Asta Diankha is joining forces with two giants in their respective fields, ensuring that her first single will be a major event. The combination of Nile Rodgers’ musical expertise and Olivier Dahan’s visual artistry will create a memorable music video that will leave a lasting impact and resonate globally, while highlighting Asta’s artistic and professional ambition. This collaboration will position Asta as an ambitious artist, capable of blending music and cinema to create a complete work that will resonate with audiences around the world.

With its captivating afrobeat rhythms, this piece seems destined to become a future hit, especially with the rise of this style in the U.S. in recent years, driven by artists like Burna Boy and Wizkid, who have achieved international success.The title "HOCUS POCUS" can be compared to Doja Cat’s artistic approach, which gained massive global success with her album Planet Her, also blending afrobeat, pop, dancehall, and rap styles. However, Asta’s track still brings a unique, innovative energy, drawing on current trends while adding its own distinct, catchy touch.

The excitement around musical diversity, especially in the American market, along with the potential to engage a global audience through social media dance challenges, emphasizes the relevance and profitability potential of this song.

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​This track seems to have all the ingredients to become a true musical phenomenon!  

This cutting-edge style with vibrant rhythms embodies a dynamic and eclectic fusion. It combines the energetic pulse of Afro pop, the sunlit sounds of Brazil, an engaging urban vibe, and a diversity of vocal styles ranging from dancehall to hip-hop, all enriched by smooth and catchy Rn'b melodies that add a fluid and popular dimension to the whole.  

The lyrics of this song have universal appeal, reaching a broad audience. The theme highlights determination and resilience in the face of discouraging influences, refusing to be restricted in the pursuit of goals. It emphasizes the use of inner strength to protect oneself and visualize success.

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Second title : "HOCUS POCUS"  

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Supporting in "Hocus Pocus" goes beyond supporting an exceptional piece of art; it’s an opportunity to align with an emerging musical trend and participate in the global reach of a creation that promises to transcend cultural boundaries.

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Maximizing Impact Through Dance Collaboration on the music video.

Our choice focuses on the renowned choreographer PARRIS GOEBEL and her group THE ROYAL FAMILY .

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Parris Goebel, a New Zealand choreographer, is now one of the most sought-after in the music industry. She founded the Royal Family dance crew, which has made a global impact, winning major competitions and has worked alongside multiple mainstream artists including CiaraAriana GrandeLittle MixJustin BieberRihannaJanet JacksonJennifer LopezNicki Minaj,. Her projects with prestigious brands like Nike and Vogue highlight her influence.

In 2020, Goebel choreographed Jennifer Lopez's and Shakira's Super Bowl halftime show.

In 2023, Goebel choreographed Rihanna's Super Bowl LVII halftime show.

In 2024, Goebel choreographed Doja Cat’s headlining Coachella performance and Lady Gaga’s music video for her comeback single, “Disease”.

Her unique, energetic, and expressive style blends street dance with captivating intensity, making her an essential figure on the international arts scene.

 

 

COLLABORATING WITH PARRIS GOEBEL ON ASTA DIANKHA'S SECOND SINGLE OFFERS SEVERAL STRATEGIC AND CREATIVE BENEFITS FOR HER CAREER DEVELOPMENT.

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Here’s an expanded look at the value of this investment:

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1. Leverage the Notoriety and Expertise of Parris Goebel

  • Parris Goebel is an iconic figure in urban dance and a globally recognized choreographer associated with artists like Rihanna and Justin Bieber. Working with her would bring significant visibility to Asta Diankha, positioning her project within a high-quality artistic context. The collaboration would ensure that the single benefits from a striking and innovative choreography capable of captivating both media and fans.

 

2. Highlight Asta Diankha’s Own Dance Talent

  • This collaboration would showcase Asta Diankha’s own skills as a dancer, aligning her with Parris Goebel's distinctive style and amplifying her presence on screen. This could add a new dimension to her artistry, emphasizing her versatility and ability to combine music with dance, while making her performances more memorable.

 

3. Strengthen Asta Diankha’s Visual and Artistic Identity

  • Parris Goebel and the Royal Family have a distinct, high-energy visual style that aligns with current trends in urban and pop culture. For an urban and afropop track, their choreographic approach could enhance Asta’s visual and musical narrative, reinforcing her artistic brand while leaving a lasting impression on audiences.

 

4. Attract a Broad International Audience

  • The Royal Family and Parris Goebel have a global fan network that actively follows their productions. A collaboration would expose Asta Diankha to this audience, which includes millions of fans on social media, YouTube, and within the urban dance sphere. This broader reach is crucial for an emerging artist aiming to connect with an international market, growing her fan base and listens.

 

5. Create Viral and Engaging Content

  • Parris Goebel’s creations are often viral, blending striking visuals with catchy movements. This viral quality could be a powerful catalyst for the single’s launch, particularly if Asta Diankha employs a digital strategy. The choreography could encourage fan renditions, dance challenges on social media, and spontaneous shares, increasing visibility and engagement.

 

6. Boost Asta’s Credibility and Legitimacy in the Music Industry

  • Collaborating with an influential choreographer like Parris Goebel could also enhance Asta Diankha’s reputation as a serious artist committed to high-quality work. This could attract the interest of future partners, promoters, and media who recognize the scope and ambition of her project.

 

Conclusion

Investing in a collaboration with Parris Goebel and the Royal Family could be a major asset for Asta Diankha’s career development. This strategic partnership would effectively position Asta within the music industry, offering her opportunities to connect with a global audience while enriching her artistic identity.

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Strategic Impact of Partnering with a Renowned Director for "HOCUS POCUS"

QUENTIN DERONZIER is a French director and artistic director of international renown, recognized for his unique and avant-garde visual style. He specializes in creating surreal and immersive worlds that blend futuristic aesthetics with powerful emotions. Collaborating with international artists such as Drake, The Weeknd, Avatar/Disney, Doja Cat, Royal Blood, Foals, OVO, Orelsan, and Petit Biscuit, he transforms musical concepts into spectacular visual experiences. His music videos and visuals are characterized by an exceptional mastery of digital effects and captivating storytelling, with a subtle mix of 3D, virtual screens, and cutting-edge technology.

Quentin has also directed numerous bold commercials for brands such as Nike Portland, Louis Vuitton, Mugler Angel Elixir, 72 and Sunny LA, Xbox with McCann SF & LA, Google Chrome with Maluma, and among others.

WHY INVEST IN QUENTIN DERONZIER FOR THE "HOCUS POCUS" MUSIC VIDEO

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  1. A distinctive and impactful visual style:
    Deronzier is a master of light and visual texture. His works are not just music videos but true cinematic experiences. For "Hocus Pocus," he could create a magical, hypnotic visual universe, perfectly aligned with the title and Asta Diankha's personality.

  2. An internationally acclaimed director:
    Working with Deronzier positions Asta Diankha among high-level artists. It would strengthen her image with both the American and global audience, highlighting her ambition and ability to collaborate with international talents.

  3. A perfect complement to the Royal Family and Parris Goebel:
    The choreography by Parris Goebel, internationally renowned for her work with Rihanna, Justin Bieber, and other stars, combined with the energy of the Royal Family dancers, requires an artistic director who can fully harness their visual and emotional power. Deronzier is the ideal person to elevate this synergy through dynamic camera angles and innovative effects.

  4. A music video that becomes a powerful marketing tool:
    With Quentin Deronzier, the video won't just be a clip – it will be a visual event capable of capturing the attention of the media and audiences on YouTube, Instagram, and TikTok. This type of production creates viral content, perfect for boosting Asta's visibility in the American market.

  5. Alignment with Asta Diankha's artistic positioning:
    Asta aims to position herself as an international artist blending African, French, and American influences. Working with such an innovative director shows that she is at the forefront of global artistic trends while bringing a powerful message and unique visual identity.

 

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Conclusion

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Investing in QUENTIN DERONZIER for the "Hocus Pocus" music video, featuring the Royal Family dancers and choreography by PARRIS GOEBEL, will propel ASTA DIANKHA into a new artistic and commercial dimension. This project is a strategic opportunity to:
• Capture the American and global market.
• Strengthen Asta’s image as an ambitious and visionary artist.
• Create memorable content with strong media impact and viral potential.

This investment in artistic excellence will be a key driver in transforming Asta Diankha into an international music icon.

"Asta Diankha: From the Shadows to the Spotlight - The Documentary of an Icon's Rise"

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One of Asta Diankha's key promotional strategies for her career would be the creation of a captivating documentary film tracing her artistic journey, from her early beginnings to her rise to success. This documentary would offer viewers a full immersion into her musical world, following her evolution, artistic choices, and crucial stages that shaped her identity as an artist. From the creation of her first music videos to her rehearsals for choreography, as well as encounters with stylists and key collaborators, every moment of the creative process would be captured in an intimate and authentic manner.

This project would highlight the behind-the-scenes of building a musical career, showing not only the moments of doubt and struggles, but also the touching encounters with mentors, friends, or team members who helped shape her image and sound. Viewers would follow the stages of music production, from pre-production work to the mixing sessions or vocal recordings, showcasing the complex process that precedes the release of a single or album. The documentary would focus on the strategic decisions an emerging artist must make: choosing collaborations, image, musical style, and navigating the music industry.

Such content would be particularly compelling for fans, who would gain insight into the daily challenges Asta faces before achieving success. The documentary’s intimacy and transparency would help audiences understand not only the artistic work but also the strategic choices behind launching a musical project. The documentary would serve as a great promotional opportunity and could be broadcast on video-on-demand platforms like Netflix, Amazon Prime, HBO, Starz Play, Hulu, Max, or even music TV channels like BET TV or MTV. By presenting Asta Diankha in such a human and authentic light, this documentary would allow viewers to connect with the artist on a deeper level, following every step of her journey to fame, and making her not just a musical icon but also an inspiring figure for many aspiring artists.

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The American market represents a key strategic axis for Asta Diankha's development on the global stage. To maximize the visibility of her two singles, "LAW OF ATTRACTION feat. Nile Rodgers" and "HOCUS POCUS", a targeted and comprehensive promotion and marketing plan will be implemented to capture the attention of the American audience while creating an international echo.

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Public Relations and Media

An intensive public relations program has been designed to ensure optimal media coverage. Asta Diankha will benefit from multiple interviews and media appearances in influential music outlets across the United States, such as Billboard, Rolling Stone, Pitchfork, and NPR Music, as well as on major TV shows like The Ellen DeGeneres Show or The Tonight Show to reach a wide audience. Interviews will also be featured on high-impact podcasts like The Breakfast Club and Song Exploder.

Additionally, Asta will collaborate with American influencers in the fashion, lifestyle, and music sectors to boost her visibility on platforms like Instagram and TikTok. These collaborations will help target a young, dynamic audience while positioning Asta as an influential figure in both music and fashion cultures.

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Targeted Advertising

Paid advertising campaigns on Instagram, Facebook, YouTube, and TikTok will be rolled out to maximize the reach of each single. Geographical and demographic targeting will ensure that we reach specific U.S. audiences, particularly those interested in global music, Afro-pop culture, and the international urban music scene. These campaigns will include visually captivating content and video formats tailored to American user preferences.

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Furthermore, a TikTok challenge centered around "HOCUS POCUS" will be launched to spark virality, encouraging users to participate by creating dance videos inspired by the music video. This type of activation will generate widespread visibility among younger American audiences and maximize engagement with the song.

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Partnerships with Brands

Asta Diankha will establish strategic partnerships with American brands, especially in fashion and lifestyle. Collaborations with brands such as Nike, Adidas, and renowned fashion designers will enhance her image as a trendsetter. These partnerships will also provide product placements in music videos and at exclusive events, further amplifying her profile.

In parallel, partnerships with streaming platforms like Spotify and Apple Music will be initiated to ensure Asta is prominently featured on key playlists like New Music Friday and RapCaviar. This strategic placement will help her gain wider exposure while solidifying her engagement with streaming platforms.

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Building a Strong Fanbase and Engagement

For Asta Diankha to sustain her music career in the long term, building a solid fanbase is crucial. Several actions will be taken to strengthen the community around her music and ensure consistent fan engagement.

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Social Media Engagement

Asta Diankha will be actively present on her social media platforms to maintain a direct relationship with her followers. Authentic content, including behind-the-scenes footage and personal moments, will be shared to deepen the connection with fans. Interactive live sessions, where Asta will answer fan questions, will be organized to further strengthen the intimate, personal aspect of her communication.

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Contests and Exclusive Experiences

Exclusive contests will be launched on Instagram and TikTok, giving fans the chance to win prizes such as concert tickets, virtual meet-and-greets with Asta, and customized merchandise. These contests will be tied to the release of her singles to drive engagement and virality while reinforcing fan loyalty.

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Utilizing Streaming Platforms

To ensure the visibility of her singles, Asta will be actively involved in optimizing her presence on streaming platforms. Strategic placements on major playlists like New Music Friday and Rising will be secured to introduce her tracks to a wider audience. Additionally, personalized playlists curated by Asta, featuring her own songs alongside those of influential artists, will help extend her reach to a larger audience.

Preparing for the Transition to a Global Market

Once Asta has established a strong presence in the U.S. market, the strategy will evolve into a broader global career planto expand her visibility worldwide. The success of her first two singles will serve as a springboard for more extensive projects.

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International Tours and Concerts

Asta will launch a U.S. tour in key cities like New York, Los Angeles, and Miami to capitalize on the recognition she has gained in the American market. This initial tour will pave the way for concerts in international markets such as Europe, Africa, and Asia, further expanding her fanbase and solidifying her global reputation.

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Diversification of Music Projects

To enhance her appeal in specific markets, Asta will collaborate with local artists in strategic regions such as the U.K., Nigeria, Brazil, and France. These collaborations will result in remixes and duets, adding a diversity of sounds and cultural authenticity, allowing Asta to root herself in different musical scenes while broadening her international audience.​

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CONCLUSION

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The release of "LAW OF ATTRACTION" and "HOCUS POCUS" in the U.S. is part of an ambitious strategy designed to establish Asta Diankha as a global artist. Through targeted media coverage, efficient digital advertising campaigns, strategic brand partnerships, and active fan engagement, Asta will be positioned to capture the American market and expand internationally. This promotion plan, coupled with future actions aimed at supporting her transition into a global career, will ensure that Asta Diankha secures a prominent place on the world music stage.

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The future objectives for Asta Diankha’s two upcoming singles follow an ambitious and strategic trajectory aimed at maximizing impact, expanding market reach, and solidifying her presence in the global music industry, with a particular emphasis on the U.S. market. These objectives align with her vision of embracing diverse cultural influences and crafting an innovative, resonant musical experience. The strategy for these releases includes the following goals:

  1. U.S. Market Penetration: The goal is to establish a strong presence in the U.S. market by leveraging collaborations with prominent composers, producers, and musicians, primarily based in the U.S., to enhance visibility and engage a broad national audience.

  2. Building Recognition: Through targeted digital promotion and strategic partnerships, the aim is to position Asta Diankha as a distinctive and influential artist, gaining recognition not only globally but, more specifically, within the competitive U.S. music landscape.

  3. Engaging Diverse Audiences: The singles are crafted to resonate with a wide range of age groups and communities, encouraging engagement across generations while broadening the appeal of Asta’s music through its diversity and thematic relevance.

  4. Forging Industry Partnerships: A key objective is to develop and nurture strategic partnerships within the music industry, including collaborations with record labels, agents, and event organizers in the U.S. market, to propel Asta’s career and build essential industry connections.

  5. Chart Impact and Media Recognition: The aim is to secure a strong position on music charts and generate media recognition through press features and radio airplay in key regions, including the U.S., ultimately boosting visibility and reinforcing Asta’s presence in the global music scene.

  6. Sustainable Growth and Momentum: While seeking immediate impact with the release of the singles, the overarching goal is to sustain long-term growth, positioning Asta Diankha as an icon of cultural diversity and musical innovation, celebrated worldwide.

 

These objectives are designed to propel Asta Diankha’s career forward, introduce bold diversity into the musical landscape,

and celebrate the fusion of cultures, ultimately driving widespread recognition and resonance, particularly in the U.S. market and beyond.

4. MARKET ANALYSIS

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1. GEOGRAPHY​

The goal is, of course, to expand this project globally. With an effective digital communication strategy and targeted promotion in the United States, the release of these two singles will have a significant international impact. The unique nature of the music industry requires precise and strategic targeting to optimize investments. By focusing on major cultural and media hubs like New York and Los Angeles, we are positioning the project in cities that not only have a massive influence on the U.S. market but also serve as gateways to the global music scene. These cities are internationally recognized for their role in shaping music trends and reaching diverse, global audiences. Investing in these cities allows us to maximize visibility, attract media attention, and leverage the global reach of their cultural industries, ensuring that the singles reach listeners worldwide and generate a ripple effect across various markets.

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  • Los Angeles:

 

As the city hosting the largest music industry, Los Angeles offers numerous avenues for marketing and promotion due to its

concentration of music publications, renowned venues, and its reputation as an excellent location for showcasing new artists.

Many other regions on the West Coast follow the trends set in Los Angeles. When a group achieves success in LA, this news spreads to neighboring areas through social media and word of mouth.

Los Angeles is also a major hub for the television and film industry, facilitating collaboration opportunities for synchronization.

The city is home to significant radio stations, including KIIS 102.7 (Top 40) and KROC 98.7. KROC will be particularly targeted for its tendency to play new or emerging music.

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Los Angeles has a strong university presence, with institutions such as the University of California, Los Angeles, and the University of Southern California. Broadcasting a track on college radio in the United States can offer several advantages, including reaching a diverse audience that is often more open to musical discoveries. Additionally, it can help build a solid fan base among students, who are often cultural influencers. Finally, college radio stations can serve as launching pads for emerging artists, providing increased visibility and collaboration opportunities.

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  1. Los Angeles, the Entertainment Capital: Los Angeles is globally recognized as the nerve center of the entertainment industry, housing numerous record labels, renowned recording studios, and talent agencies. Investing in the promotion of an artist in Los Angeles offers unmatched proximity to key decision-makers in the music industry, facilitating opportunities for collaborations, contracts, and strategic partnerships.

  2. Vibrant Music Ecosystem: Los Angeles boasts a diverse and dynamic music scene, spanning pop, hip-hop, electronic, and rock genres. This diversity allows a new artist to explore different sounds and discover fruitful collaboration opportunities, helping to forge a distinctive artistic identity and expand their fan base.

  3. Media and Film Industry Exposure: The influence of Los Angeles extends beyond music to the film and media industries. Investing in promotion in Los Angeles provides the chance to attract the attention of various media outlets, creating opportunities for song placements in movie soundtracks, television shows, and advertisements.

  4. Connections in the Entertainment World: Los Angeles is where talents from the entire entertainment industry converge. By establishing a significant presence in this city, an artist can develop connections with content creators, directors, producers, and other key players, thereby creating opportunities for collaboration and exposure to broader audiences.

  5. Live Performance Opportunities: Los Angeles offers a multitude of concert venues and live events. As the birthplace of many cultural trends, an artist can take advantage of these opportunities to perform in front of influential audiences, attract media attention, and build a strong stage presence.

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  • Los Angeles:

 

As the city hosting the largest music industry, Los Angeles offers numerous avenues for marketing and promotion due to its

concentration of music publications, renowned venues, and its reputation as an excellent location for showcasing new artists.

Many other regions on the West Coast follow the trends set in Los Angeles. When a group achieves success in LA, this news spreads to neighboring areas through social media and word of mouth.

Los Angeles is also a major hub for the television and film industry, facilitating collaboration opportunities for synchronization.

The city is home to significant radio stations, including KIIS 102.7 (Top 40) and KROC 98.7. KROC will be particularly targeted for its tendency to play new or emerging music.

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Los Angeles has a strong university presence, with institutions such as the University of California, Los Angeles, and the University of Southern California. Broadcasting a track on college radio in the United States can offer several advantages, including reaching a diverse audience that is often more open to musical discoveries. Additionally, it can help build a solid fan base among students, who are often cultural influencers. Finally, college radio stations can serve as launching pads for emerging artists, providing increased visibility and collaboration opportunities.

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  1. Los Angeles, the Entertainment Capital: Los Angeles is globally recognized as the nerve center of the entertainment industry, housing numerous record labels, renowned recording studios, and talent agencies. Investing in the promotion of an artist in Los Angeles offers unmatched proximity to key decision-makers in the music industry, facilitating opportunities for collaborations, contracts, and strategic partnerships.

  2. Vibrant Music Ecosystem: Los Angeles boasts a diverse and dynamic music scene, spanning pop, hip-hop, electronic, and rock genres. This diversity allows a new artist to explore different sounds and discover fruitful collaboration opportunities, helping to forge a distinctive artistic identity and expand their fan base.

  3. Media and Film Industry Exposure: The influence of Los Angeles extends beyond music to the film and media industries. Investing in promotion in Los Angeles provides the chance to attract the attention of various media outlets, creating opportunities for song placements in movie soundtracks, television shows, and advertisements.

  4. Connections in the Entertainment World: Los Angeles is where talents from the entire entertainment industry converge. By establishing a significant presence in this city, an artist can develop connections with content creators, directors, producers, and other key players, thereby creating opportunities for collaboration and exposure to broader audiences.

  5. Live Performance Opportunities: Los Angeles offers a multitude of concert venues and live events. As the birthplace of many cultural trends, an artist can take advantage of these opportunities to perform in front of influential audiences, attract media attention, and build a strong stage presence.

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  • Los Angeles:

 

As the city hosting the largest music industry, Los Angeles offers numerous avenues for marketing and promotion due to its

concentration of music publications, renowned venues, and its reputation as an excellent location for showcasing new artists.

Many other regions on the West Coast follow the trends set in Los Angeles. When a group achieves success in LA, this news spreads to neighboring areas through social media and word of mouth.

Los Angeles is also a major hub for the television and film industry, facilitating collaboration opportunities for synchronization.

The city is home to significant radio stations, including KIIS 102.7 (Top 40) and KROC 98.7. KROC will be particularly targeted for its tendency to play new or emerging music.

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Los Angeles has a strong university presence, with institutions such as the University of California, Los Angeles, and the University of Southern California. Broadcasting a track on college radio in the United States can offer several advantages, including reaching a diverse audience that is often more open to musical discoveries. Additionally, it can help build a solid fan base among students, who are often cultural influencers. Finally, college radio stations can serve as launching pads for emerging artists, providing increased visibility and collaboration opportunities.

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  1. Los Angeles, the Entertainment Capital: Los Angeles is globally recognized as the nerve center of the entertainment industry, housing numerous record labels, renowned recording studios, and talent agencies. Investing in the promotion of an artist in Los Angeles offers unmatched proximity to key decision-makers in the music industry, facilitating opportunities for collaborations, contracts, and strategic partnerships.

  2. Vibrant Music Ecosystem: Los Angeles boasts a diverse and dynamic music scene, spanning pop, hip-hop, electronic, and rock genres. This diversity allows a new artist to explore different sounds and discover fruitful collaboration opportunities, helping to forge a distinctive artistic identity and expand their fan base.

  3. Media and Film Industry Exposure: The influence of Los Angeles extends beyond music to the film and media industries. Investing in promotion in Los Angeles provides the chance to attract the attention of various media outlets, creating opportunities for song placements in movie soundtracks, television shows, and advertisements.

  4. Connections in the Entertainment World: Los Angeles is where talents from the entire entertainment industry converge. By establishing a significant presence in this city, an artist can develop connections with content creators, directors, producers, and other key players, thereby creating opportunities for collaboration and exposure to broader audiences.

  5. Live Performance Opportunities: Los Angeles offers a multitude of concert venues and live events. As the birthplace of many cultural trends, an artist can take advantage of these opportunities to perform in front of influential audiences, attract media attention, and build a strong stage presence.

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  • New York City:

 

Promoting the release of a single in New York City offers several strategic advantages due to the influential and diverse nature of the music scene in this city.

In addition to its rich cultural landscape, New York City provides direct access to numerous national and international media outlets, amplifying the reach of Asta Diankha's single promotion. Major record labels, talent agencies, and influential media often have their headquarters or significant offices in New York, facilitating collaboration and strategic partnership opportunities.

Furthermore, the city attracts a wide-ranging audience due to its cultural diversity, status as an entertainment hub, and the constant presence of major music events. By choosing New York City as the focal point for promotion, we position ourselves within these cultural dynamics, capturing the attention of influential music enthusiasts and providing Asta Diankha with opportunities to participate in high-profile events that could enhance her media presence.

In summary, promoting the release of a single in New York City not only offers local exposure but also serves as a strategic platform for establishing connections within the music industry, reaching a diverse audience, and benefiting from the extensive visibility that only a city like New York can provide.

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  1. Cultural and Media Epicenter: New York City is not only a global financial hub but also a cultural and media epicenter. Investing in the promotion of an artist in NYC provides direct access to national and international media, thereby expanding the reach of the promotional campaign and allowing for a global audience engagement.

  2. Diverse Music Scene: The cultural diversity of NYC is reflected in its vibrant music scene. A wide range of genres coexist, offering new artists unique opportunities to experiment and blend different influences. This diversity can also lead to creative collaborations that enrich the artist's music.

  3. Global Cultural Influence: As an iconic city, NYC wields significant global cultural influence. Promoting an artist in this city can generate international interest and position them as an emerging figure on the global stage, attracting the attention of fans and industry professionals worldwide.

  4. Prestigious Performance Opportunities: NYC is home to world-renowned venues such as Madison Square Garden and Barclays Center, providing prestigious live performance opportunities. These iconic stages enable artists to create memorable moments and connect with a diverse and influential audience.

  5. Collaborations with Influential Artists: NYC attracts some of the world’s most influential artists. The geographical proximity to both emerging and established talents offers fruitful collaboration opportunities. Such partnerships can help broaden the artist's audience by leveraging existing networks.

  6. Connections in Fashion and Visual Arts: NYC is also a major center for fashion and visual arts. An artist can capitalize on these industries to enhance their artistic image, engage in creative collaborations, and expand their presence beyond music.

 

Promoting a single in New York City provides a unique array of opportunities due to its global status, cultural diversity, cultural influence, and prestigious performance prospects. These factors combined make it an attractive strategic choice for advancing the career of a new artist, with significant potential for international impact.

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​In summary, investing in the promotion of a new artist in Los Angeles and New York represents much more than mere geographical visibility. It means immersing oneself in unique music and media ecosystems, establishing connections within the entertainment industry, and leveraging the unique opportunities offered by these two iconic cities to catalyze an artistic career. These combined elements enhance the potential for success and constitute a solid strategy for artistic development.

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2. DEMOGRAPHICS

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Asta Diankha’s musical project, with its eclectic blend of genres (funk, afropop, soul, R&B, reggaeton), appeals to a wide range of audiences. However, precise demographic targeting will maximize the impact. Here is a detailed overview of potential consumer demographics:

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2.1. Target Age Range

  • 18-25 years old: This age group is at the forefront of musical trends, with a strong presence on streaming platforms like Spotify, Apple Music, and YouTube. They're constantly searching for new sounds and authentic artists who push creative boundaries. Asta Diankha’s ability to blend contemporary genres and deliver fresh musical experiences will resonate deeply with them. Additionally, her collaborations, such as with Nile Rodgers and the afropop-urban vibe of her second single, will appeal to their desire for innovation and high-energy, dynamic music.

 

This group is also highly influenced by visual culture, particularly on platforms like TikTok, Instagram, and YouTube, where music videos and dance challenges thrive. The inclusion of Parris Goebel’s Royal Family dance crew in the second single’s video will significantly boost Asta's appeal, as it aligns with the visual and choreographic trends that define this generation.

Moreover, the younger audience identifies with artists who reflect their diverse experiences, and Asta’s multicultural influences, alongside her personal connection to African and Afro-American cultures, will deepen the resonance of her music.

In essence, Asta Diankha offers a compelling mix of music and visual storytelling that speaks to the adventurous, trend-driven, and connected nature of the 18-25 age group, while remaining rooted in authenticity and creativity.

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  • 25-35 years old: Asta Diankha's music appeals to 25-35 year-olds through its balance of emotional depth and accessibility. This age group, in search of authenticity and originality, will also be drawn to her sophisticated compositions, deep lyrics, and the authenticity of her artistic approach. Individuals in this age range, who are at a stage of musical maturity, seek artists who create a strong emotional connection and provide a rich musical experience.

 

Additionally, the visual aspect of her project, with striking music videos and powerful stage performances, perfectly aligns with the expectations of this generation, which is heavily influenced by platforms like Instagram and YouTube. These visual elements will amplify the impact of her music and capture the attention of an audience that values both aesthetics and sound.

In summary, Asta Diankha brings together all the elements to captivate this generation: emotional and refined music, paired with a strong visual presence, creating a complete artistic experience.

 

2.2. Other Age Groups

  • 35 years old and older: While this age group is less present on digital platforms, it represents a key audience for fan loyalty. Attracted by the sophistication and melodic richness of Asta Diankha’s music, this generation is particularly receptive to classic genres like soul, funk, and R&B, styles that Asta modernizes with brilliance. Her contemporary interpretation of these timeless genres, combined with complex arrangements and emotional depth, resonates with those who appreciate refined musicality and the art of classic styles, while offering both a fresh and nostalgic experience.

 

Moreover, this age group will be especially drawn to Asta's live performances, which add a visual and emotional dimension to her musical world. Her dynamic and captivating stage presence enhances her appeal to a more mature audience, helping her build a solid and loyal fanbase.

Although her music is rooted in tradition, it remains in tune with contemporary trends, offering a seamless blend that also appeals to younger generations. This mix of reinvented classics and modern sounds bridges the gap between different age groups, attracting both seasoned listeners and younger fans who are drawn to current music and its commercial aesthetic. As Asta Diankha continues to evolve, she will continue to attract a diverse range of audiences, from those who grew up with soul and jazz to the younger trendsetters of today.

 

2.3. Ethnic and Cultural Diversity

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Asta Diankha’s album, with influences ranging from funk to reggaeton and afropop, will naturally appeal to a multicultural audience. The U.S., with its cultural diversity, is an ideal market for this approach.

  • African-American Community: The African-American community, deeply rooted in urban music, afrobeats, R&B, and soul, is particularly moved by Asta Diankha’s love for her African heritage. Through her music and visual identity, she pays homage to this culture, blending African influences with modern sounds. Her compositions, which skillfully merge the legacy of soul and R&B with African-inspired rhythms, create a bridge between tradition and innovation.

 

Collaborations with Nile Rodgers and the afropop-urban vibe of the second single resonate deeply with the African-American audience, who recognize themselves in this celebration of their roots. Through her musical creativity and visual aesthetic, Asta forges a sincere and powerful connection with her audience, especially those who share this history and culture.

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  • Hispanic Community: 

Hispanic Community: The Hispanic community in the United States, with its deep connection to Latin music and culture, will find Asta Diankha’s music particularly captivating. Asta’s personal ties to Latin America, through her Argentine sister and nephews, have given her a unique insight into South American culture. During her teenage years, she experienced the vibrancy of Argentine student life, which significantly influenced her musical tastes and approach. Asta has developed a strong appreciation for traditional South American music, especially its rich rhythms and melodies, which she seamlessly blends with contemporary commercial sounds.

 

Her ability to fuse Latin influences with current global music trends, especially in the genre of pop latino, makes her music highly appealing to Latin audiences. Asta’s album features several tracks infused with South American elements, including reggaeton and Brazilian funk, and one song is even sung entirely in Spanish. These stylistic choices allow her to create a sound that feels both authentic and modern, capturing the diverse musical heritage of Latin America while staying in tune with the global pop landscape.

 

The incorporation of reggaeton beats, the infectious rhythms of Brazilian funk, and her ability to sing in Spanish will resonate deeply with Hispanic listeners, who are proud of their cultural roots while embracing the mainstream pop music scene. Asta’s music is not only a celebration of her personal experiences but also a reflection of the broad, evolving sound of Latin music today, making her an artist capable of bridging both cultural and generational divides within the Hispanic community.

  • Young Urban Generations: Young adults from urban areas, whether African-American, Latino, or from other ethnic backgrounds, are always on the lookout for innovative artists. Asta Diankha, with her high-profile collaborations and diverse cultural influences, will meet this demand. Moreover, the added dance performances in the second single's video will further strengthen the appeal of this project among young consumers passionate about urban culture and dance music.

3. MUSIC CONSUMPTION BEHAVIORS

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Music consumption in the U.S. is largely dominated by streaming platforms, but there are other key channels that will complement the visibility of Asta Diankha’s project.

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3.1. Streaming and Digital Platforms

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  • Spotify, Tidal, Apple Music and more : These platforms are essential for reaching a young adult audience. Asta Diankha can take advantage of these platforms by being featured on popular playlists that match her different musical genres. For example, “Afrobeat Hits” for the second single or “Funk Classics” for the first single. The goal is to ensure her tracks are accessible to a broad audience seeking new musical discoveries.

  • YouTube: The second single’s music video, with Parris Goebel’s spectacular choreography and her Royal Family crew, has considerable viral potential. This visual collaboration can help capture consumer attention, particularly through dance videos that may become trends on TikTok and YouTube.

  • TikTok: Younger generations, particularly 18-24 years old, use TikTok to discover new artists and share viral content. The innovative visual style of the music video, with Parris Goebel’s choreography, could become a key factor in drawing massive attention and creating viral dance challenges.​

3.2. Live Concerts and Events

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Live performances are essential for building fan loyalty and expanding audience reach. Concerts, festivals, and live events will be crucial for engaging the public. Asta Diankha could target events like Coachella, Lollapalooza, and South by Southwest (SXSW) to amplify her presence.

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When it comes to music engagement and fan interaction, it is important to highlight Asta Diankha's key role as a live performer, where her exceptional charisma truly shines. During her live performances, Asta is able to create a unique chemistry with her audience, transporting them into various captivating worlds. Her unparalleled stage presence and charisma not only capture the audience's attention but also take them on emotional and sensory journeys of remarkable intensity.

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One of Asta Diankha’s standout qualities is her ability to seamlessly move from mystical and spiritual realms to moments of powerful emotional expression, all through her soulful, deep voice that conveys subtle emotional nuances that resonate deeply with listeners. In her performances, she brings out the full emotional power of each song while using the intimate aspect of her music to forge an immediate connection with her audience.

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At the same time, Asta also excels in the visual and theatrical aspects of her shows, where her talents as a dancer add a dynamic, physical dimension to her musical performances. With her pop and urban rhythms, she manages to get the crowd moving and infuse an infectious energy that transcends the songs themselves, turning the event into a true moment of collective experience. Her mastery of movement and body expression, combined with catchy beats and modern sounds, makes her a versatile and essential live performer. Each performance becomes an immersive experience, inviting the audience not just to listen, but to live the music with her. This performing talent makes Asta Diankha a leading figure in the current music scene, capable of attracting a wide audience and building a loyal fanbase through unforgettable live shows.

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3.3. Social Media and Influencer Marketing

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Social media plays a crucial role in the launch strategy. Instagram, TikTok, and YouTube will be the key platforms for creating a direct link with fans, sharing behind-the-scenes production footage, live performances, and exclusive content. Collaborations with influencers and content creators, especially in dance and urban music, will be vital for promoting Asta’s project and expanding her audience.

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4.CONCLUSION

Asta Diankha’s project is set to achieve immense success in the U.S. and internationally, thanks to its unique musical fusion and prestigious collaborations. By targeting major cultural hubs such as New York and Los Angeles and focusing on a key demographic of young adults, while also appealing to older music enthusiasts with the richness of her compositions, her thoughtful and profound lyrics, and her jazz and soul influences, Asta Diankha is perfectly positioned to reach a broad and diverse audience. Her ability to blend timeless style with contemporary sensibilities makes her project an attractive proposition for a wide range of generations.

Collaborations with iconic figures like Nile Rodgers and Parris Goebel will capture the attention of key audiences, while Asta’s multicultural appeal ensures her music resonates deeply across various communities.

With her innovative music, cutting-edge choreography, and strategic media partnerships, Asta Diankha is poised to carve out a significant place for herself in the U.S. music industry, gaining substantial visibility and building a loyal, engaged fan base. Her unique position will not only capture the attention of the American public but also secure her place on the global music scene, solidifying her status as a global music icon.

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Pink Sugar

5. UPCOMING EXPENSES

PRODUCTION : 408,400 €â€‹ 

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AUDIO : 48,400 €

  1. Mixing​

Highquest Music has already invested over 60,000€ in the production of ASTA DIANKHA’s new album titled“HOCUS POCUS”, which consists of 14 tracks, including the first single “Don’t Break Me Down” released on April 6, 2021.​​

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30,000 € is allocated for the mixing of 10 tracks with sound engineer JAYCEN JOSHUA. The presence of the production team and the artist in the Hollywood studio will allow for close collaboration and rapport with the engineer, who has contributed to the success of many artists, including Luiz Fonsi, Rosalia, Ciara, and more.

 

Having an album mixed by JAYCEN JOSHUA is a major strategic choice for any music production. As a world-renowned mixing engineer who has worked with artists like Beyoncé, Rihanna, and Justin Timberlake, Jaycen Joshua brings rare expertise and exceptional skill to the table. He is capable of enhancing every element of the music, whether it’s the vocals, instruments, or effects, to create a perfectly balanced and cohesive mix. His work goes beyond simple technical correction; he adds emotional depth and a unique dimension to each track.

For an emerging artist, investing in a mix with Jaycen Joshua offers a significant strategic advantage. It not only ensures a high-quality production that meets industry standards, but also helps attract the attention of key industry professionals with its impeccable sound. This type of investment strengthens the artist's credibility and can accelerate their visibility, positioning them as an artist ready to succeed on the international stage.

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Having two funk tracks mixed by Leslie Brathwaite is a powerful strategic choice for several reasons. As a renowned mixing engineer who has worked with artists like Pharrell Williams, OutKast, Usher, and Mary J. Blige, he brings unique expertise in handling funk and R&B sounds. His subtle approach highlights the rhythmic elements and dynamics specific to these genres while maintaining crystal-clear clarity and emotional depth.

In addition to the exceptional sound quality he delivers, working with Leslie Brathwaite also offers a significant strategic advantage due to his influential network within the music industry. Collaborating with him can attract the attention of labels, producers, and media, accelerating the artist’s career. His expertise helps create a sound that is both modern and timeless, perfect for standing out in a competitive market, while also paving the way for future collaborations with other industry professionals.

​10,000 € is allocated for the purchase of the production of "LAW OF ATTRACTION" featuring Nile Rodgers, as well as the track "MY TIME" and for the mixing of these two tracks with Leslie Brathwaite.

  • LESLIE BRATHWAITE : Leslie Brathwaite is a multiple Grammy® Award-winning mix engineer based in Atlanta. His list of mixing credits includes Pharrell Williams, Cardi B, Beyoncé, Jay Z, Lil Uzi Vert, Ludacris, Outkast, N.E.R.D., T-Pain, Future, Björk, Rick Ross, TLC, Gucci Mane and many more.

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2.   Mastering

$600 x 14 songs = 8400 €

Choosing SINGMASTERING for Asta Diankha's Album: A Strategic Investment for Her Career

Choosing SINGMASTERING for the mastering of Asta Diankha's album is not just a technical choice, but a true career strategy. Led by Colin Leonard, a renowned mastering engineer who has worked with artists such as Beyoncé, Justin Bieber, Jay-Z, Bad Bunny, et Cardi B, this studio is a benchmark in the music industry. Working with SingMastering allows Asta to benefit from a flawless final product while strengthening her image as a professional artist ready to make her mark internationally.

This collaboration offers Asta several key advantages:

  1. Strengthening her professional image: Partnering with a well-known mastering engineer positions Asta as a serious, ambitious artist ready to break into the global market.

  2. Networking opportunities and visibility: Colin Leonard's name and SingMastering’s connections can open doors within the industry, providing Asta with increased visibility and strategic collaboration opportunities.

  3. A creative approach to mastering: SingMastering stands out for its creative approach, where emotion and musicality are prioritized. This is crucial for preserving Asta’s artistic identity while optimizing her sound for an international audience.

 

In short, choosing SingMastering is a key investment for Asta Diankha’s career, ensuring top-quality sound while reinforcing her image and expanding her network within the music industry.

VIDEOS :  360,000 €

 

  1. The total production cost for the music video of the first single "LAW OF ATTRACTION" amounts to 130,000€. This includes the fee for NILE RODGERS, as well as his travel expenses and those of his bassist, JERRY BARNES, who is also the producer and composer of the track, totaling 40,000€. Internationally renowned director OLIVIER DAHAN and his filming crew will be paid 45,000€. Additionally, 5,000€ is allocated for miscellaneous expenses such as meals, makeup, costumes, accessories, etc. Furthermore, 40,000€ will be dedicated to post-production costs, visual effects, and virtual production with Planète Rouge, in close collaboration with Studios Provence, known for their world-class cinematic facilities. The video will be filmed at the large studio "The Next Stage," offering a unique virtual production experience in France, with a 400 m² LED surface and 50 million pixels, ensuring total immersion. This collaboration will optimize shooting time and eliminate the need for multiple locations. The integration of virtual sets and images will add a magical dimension and stunning colors to the video, perfectly expressing the theme of the song: the law of attraction.

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  2. To produce the music video for "HOCUS POCUS" by artist ASTA DIANKHA, it is essential to allocate a budget of approximately 230,000 €. This amount will be distributed across several key areas to ensure the quality and visual impact of the video. A portion of the budget, around 80,000 €, will be dedicated to the production of special effects and motion design, which are crucial to creating the fantastical universe of the video. A part of this budget will also go towards set creation, location rentals for key shooting spots, and the scenography that will help bring the mysterious and supernatural atmosphere of the track to life. Travel costs between these locations, as well as makeup and costumes, will also be covered, ensuring a visually stunning production that stays true to the artistic vision.

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​Another portion of the budget, 60,000 €, will be allocated to the production team, with the renowned director QUENTIN DERONZIER at the helm. Known for his ability to blend realistic imagery with 3D elements, Quentin is the perfect choice for this ambitious project. His expertise in creating breathtaking and surreal visual worlds, as demonstrated in his work for major brands and artists, will bring the clip’s imaginative vision to life through awe-inspiring landscapes. In addition to his talent for developing a compelling narrative, his reputation in the industry will ensure significant media exposure for the project. Collaborating with such an influential director not only guarantees a high-quality end product but also maximizes the title’s promotional reach, attracting a wider audience.

 

Finally, a significant portion of the budget, 100,000 €, will go towards the involvement of choreographer PARRIS GOEBEL and her ROYAL FAMILY dancers. Parris, globally recognized for her work with artists like Justin Bieber, Rihanna, and Jennifer Lopez, is a leading figure in the dance world. Her creativity and distinctive style will bring an added layer to the video, showcasing an original and impactful choreography. This budget includes the dancers’ fees, the creation of the custom choreography, intensive rehearsals, and the necessary licensing to officially use and distribute the choreography. Choosing Parris Goebel ensures the project will gain massive visibility, as her involvement attracts a loyal and passionate following, creating viral potential and boosting the overall impact of the video.

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This investment of 230,000 € is therefore not only aimed at producing a high-quality music video but also at maximizing its visibility and commercial success. The collaborations with Quentin Deronzier and Parris Goebel, combined with Asta Diankha’s charismatic image, will guarantee optimal promotion, propelling Hocus Pocus into the media spotlight and onto streaming platforms, making it both a memorable and lucrative project.

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PROMOTION AND MARKETING 120,000 € 

Press Agents:  120,00 € for 8 months. $15,000 per month (2 months before the release and 2 months after the release for each single).

For the American market, team collaboration is essential.
Media agencies and press agents such as "BIZ3" and "INEXXUS" will be responsible for developing Asta Diankha’s career in the North American market in close partnership with Highquest Music.

1. Introduction to the Collaboration with Inexxus and Biz3 for Asta Diankha

The strategic partnership between Highquest Music and the agencies Inexxus and Biz3 represents a central pillar in the development of Asta Diankha’s career. This collaboration goes beyond simply promoting two singles: it is a key opportunity to build a strong and coherent brand image that positions the artist as an essential figure on the international music scene. Working closely with these agencies over the next 8 months will allow us to achieve specific goals while also developing a long-term strategy, perfectly aligned with the artist's artistic identity and the powerful messages she conveys through her music. Thanks to their expertise in public relations, digital marketing, and international visibility, these agencies will play a pivotal role in expanding Asta's career on a global scale.

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2. Creating Asta Diankha’s Brand Image and Identity

The role of Inexxus and Biz3 is critical in shaping a strong, consistent image for Asta Diankha. The agencies will focus on creating a visual and narrative identity that highlights the artist's authentic personality while emphasizing the powerful messages she communicates through her music.

  • Building an image of a committed artist: The agencies will work to associate Asta with strong values and important causes, highlighting the depth of her lyrics and how her songs resonate with listeners. This process will create an emotionally connected identity with her fans and the international music scene.

  • Positioning the artist as an authentic voice: Asta will be perceived not only as a talented singer but also as an artist with significant messages, thus strengthening her image as a pop icon whose influence extends far beyond music. These values will resonate with an audience seeking sincere and inspiring content.

This approach will position Asta as an influential figure in the global music scene, with a solid, human, and emotionally connected image, further reinforcing her global visibility.

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3. Maximizing Visibility in the U.S. Market

Inexxus and Biz3 have a substantial influence network in the U.S. music industry, which will allow Asta Diankha to:

  • Gain significant media coverage: Thanks to their connections with journalists, bloggers, and editors of specialized magazines, the agencies will have direct access to influential publications and other niche blogs. This increased coverage is crucial for breaking into such a competitive market.

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  • Get airplay on major national radio stations: The agencies will submit Asta’s singles to leading U.S. radio stations (such as iHeartRadio, SiriusXM, etc.), with tailored promotional campaigns to secure regular rotations. This will help Asta reach a wide audience, especially regular listeners of popular national stations.

  • Secure appearances on major U.S. TV shows: Thanks to their relationships with producers of high-profile shows like The Tonight Show or Jimmy Kimmel Live, the agencies will facilitate live appearances and interviews. These television appearances significantly increase Asta Diankha’s visibility and can turn a single into a national hit.

Both Inexxus and Biz3 have a strong reputation for working with both established and emerging artists, contributing significantly to their international growth. Here are some notable examples of internationally recognized artists they have worked with:

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INEXXUS

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Although Inexxus is somewhat discreet about its exact roster of clients, the agency is known for working with high-profile figures in pop, R&B, soul, and alternative music, as well as executing public relations and branding strategies internationally.

Notable examples include:

  • Alicia Keys – Inexxus helped maintain a strong media presence and high-end brand image for Alicia.

  • Usher – While not directly involved in all of his current projects, Inexxus has worked with him in the past on campaigns.

  • Macklemore & Ryan Lewis – Inexxus played a role in their global success with well-executed campaigns focused on traditional media and digital channels.

The agency excels at developing artists’ international profiles, with a focus on exclusive press relations and high-profile events.

 

BIZ3

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Biz3 has built a well-established reputation, particularly in the indie, pop, and alternative music genres. The agency has been instrumental in launching the careers of artists who became international sensations.

Notable examples include:

  • Kanye West – Biz3 was involved in the digital and social media promotion for Kanye's early career, helping his debut album reach a massive audience.

  • Billie Eilish – The agency played a key role in the promotion of her early singles, helping her transition into a global superstar.

  • The Chainsmokers – Biz3 helped manage their rise in the music industry, particularly through effective press relations and digital promotional campaigns.

  • Flume – Biz3 contributed to his global success, especially through media presence and streaming platforms like Spotify, as well as collaborations with creators.

Biz3 is highly effective at helping emerging artists achieve international success through a mixed approach that includes both traditional and digital promotion.

 

CONCLUSION: PROVEN EXPERTISE

Inexxus: While not as widely known for its work with mainstream artist

s compared to Biz3, Inexxus has a solid reputation in soul, R&B, and long-term career development, particularly in Europe and North America. It is ideal for artists looking to build a high-end image and a cohesive international presence.

  • Biz3: This agency has clearly propelled pop and indie artists into international careers through highly effective public relations strategies, especially in the realm of digital and social media. Biz3 is particularly strong in helping artists break through quickly on the global stage, connecting them to a young, trend-savvy audience.

In summary, if Asta Diankha aims to gain rapid international exposure and build a global fanbase, Biz3 seems to be the better fit. However, if she wants to develop a refined image and position herself for a long-term career, Inexxusmight be the ideal partner for that journey.​​​​​​​​​​

4. Professional Communication and Branding Strategy

The agencies will implement a targeted communication strategy aimed at maximizing the impact of each release and building a cohesive image for Asta Diankha:

  • Campaign planning over several months: With a significant investment, they will establish a strategic communication plan that considers the optimal times to release the singles, secure interviews, and maximize media impact. This customized approach will ensure Asta Diankha maintains consistent attention throughout the campaign.

  • Managing press relations: In addition to articles in specialized media, the agencies will organize interviews and draft press releases to ensure ongoing coverage, strengthening the image of Asta as a rising figure in the music scene.

  • Advertising and social media influence: With their expertise in influencer marketing, the agencies will work with influencers and content creators on platforms like Instagram and TikTok, creating viral campaigns that will draw attention from a younger, trend-savvy audience.

 

5. International Expansion and Local Partner Collaboration

Inexxus and Biz3 are not limited to the U.S. market. They will also play a crucial role in taking Asta Diankha’s career to an international level:

  • Expanding the campaign internationally: Through their networks and partnerships with local agencies in key countries (Europe, Asia, Latin America), they will ensure that Asta’s singles receive global promotion. This includes submitting tracks to local radios and TV stations, as well as organizing events and interviews with international media.

  • Cultural adaptation: One of the strengths of these agencies is their ability to adapt the promotional strategy to the specifics of each market. They will adjust the communication channels and approach for each region to ensure Asta’s music is well-received wherever it is launched.

 

6. Building a Strong and Sustainable Fanbase

The branding and communication efforts from the agencies will allow Asta Diankha to build an engaged fanbase in the U.S. and internationally. With an investment of €120,000 spread over 8 months, these agencies will help Asta:

  • Foster fan loyalty: Through consistent media visibility, active social media management, and streaming platform exposure, the agencies will encourage organic growth in her fanbase.

  • Build a community around the artist: Digital campaigns and influencer collaborations will create a direct connection with fans, increasing online engagement and positioning Asta Diankha as a leading figure for her followers.

 

7. Monitoring and Optimizing Results

One of the significant advantages of working with these agencies is their ability to provide detailed reports on campaign effectiveness. They will track the performance of the singles, analyzing media coverage, social media engagement, and streaming results. This will allow:

  • Real-time strategy adjustments: Based on results, the agencies will modify promotional actions to maximize impact, ensuring the best possible outcomes at each stage of the campaign.

  • Measuring career impact: The agencies will provide valuable data to help Asta Diankha understand the evolution of her career, highlighting geographic and demographic areas where she is gaining the most attention.

 

Conclusion: Long-Term Impact on Asta Diankha’s Career

In summary, the investment of €15,000 per month for 8 months in Inexxus and Biz3 represents a strategic lever that will propel Asta Diankha’s career to the next level. Thanks to their expertise in media promotion, public relations, digital strategy, and international expansion, these agencies will ensure:

  • Massive visibility in the U.S., with opportunities for airplay on major national radio stations and appearances on prestigious TV shows.

  • Increased social media presence, working with key influencers to create a global fanbase.

  • A solid international career, with professional campaign oversight across multiple countries, positioning Asta Diankha as an artist on a global scale. 

 

This investment is not just for promoting two singles; it is a decisive step toward building a long-lasting, global music career.

Publication in Billboard Magazine & Rolling Stone Magazine : 50,000 €

An article placement in prestigious magazines like Billboard or Rolling Stone for the release of a single offers numerous strategic advantages, even for an emerging artist. Here are the main benefits:

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  • New Fanbase

    Exposure in these high-profile publications allows the artist to reach new listeners, often more inclined to discover and support their music. This leads to a new fanbase, who will likely follow the artist on streaming platforms, purchase singles or albums, and attend live events. These new fans, attracted by the media coverage, tend to be more engaged.

  • Improved Commercial Performance

    The impact of this visibility is evident in the commercial performance of the artist, especially in terms of streaming, music sales, and touring. Listeners discovering the artist through a Billboard or Rolling Stone feature are more likely to purchase music or attend concerts, increasing both revenue and the artist’s industry footprint.

  • Impact on Social Media

    Coverage in influential magazines often generates significant discussions and shares across social media, amplifying the single release's reach. Mentions in prestigious media outlets create a buzz that can spread quickly, increasing fan engagement and attracting new listeners.

  • Professional Opportunities and Collaborations

    Music industry professionals (producers, labels, agents, promoters) closely follow artists featured in major magazines. A feature in Billboard or Rolling Stone can open doors to new collaborations, contract offers, and strategic partnerships. It can also grant access to larger performance or distribution opportunities, both nationally and internationally.

  • Legitimacy Effect

    Such coverage creates an effect of legitimacy, positioning the artist as a recognized professional in the music scene. This is particularly important for emerging artists, as it facilitates acceptance from key industry players and opens doors that would otherwise be difficult to access. The artist is now seen as having potential acknowledged by specialized media.

  • Career Acceleration

    Exposure in these publications can accelerate the artist's career. This visibility creates a positive momentum that translates into new professional opportunities and key relationships, leading to larger collaborations, bigger performances, and even record contracts. An artist who gains this kind of visibility is seen as having strong long-term potential.

  • Influence on Music Charts

    Billboard is especially influential when it comes to music charts. Being mentioned or ranked in these magazines can directly influence the artist’s position in the charts, providing additional recognition and increased visibilityon a global scale. This visibility can also help the artist break into international charts.

  • International Exposure

    These publications have a global reach, providing the artist with international exposure. This helps the artist get noticed beyond their local market, attracting new listeners worldwide and laying the foundation for an international career.

 

In summary, publishing an article in influential magazines like Billboard or Rolling Stone gives an emerging artist massive exposure, boosted credibility, the chance to attract a new fanbase, and opens professional doors. These publications help accelerate the artist’s career by providing enhanced visibility, commercial opportunities, and a legitimacy boost, all of which are essential for recognition in the music industry.

In addition to the textual content, these magazines often provide visual exposure through photos and videos of the artist. This visual visibility strengthens the artist’s identity and allows the audience to connect more deeply with their image. The visual impact helps make the artist more memorable and draws attention across multiple platforms.

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  • Maximum Exposure

    Billboard and Rolling Stone are global, respected music publications, allowing the artist to reach a wide international audience. This increased visibility helps the artist gain recognition far beyond their current fanbase, which is essential in a highly competitive industry.

  • Increased Credibility

    Being featured in such prestigious magazines provides the artist with immediate credibility. It positively influences the perception of listeners, critics, and music industry professionals, positioning the artist as a serious player. This boost in credibility can be crucial for gaining acceptance from labels, producers, and other industry decision-makers.

  • Enhanced Visual Exposure​​

Media Program with the company "Five Tier". Total budget: 80,000 €  

 

The strategy focuses on the two most influential cities in the music industry: New York City and Los Angeles, with 2 weeks of advertising planned for each single release.

​1. Times Square (New York)

  • 2 digital billboards: 5,079,032 estimated impressions.

  • Massive exposure to millions of people daily, including music professionals, media, and tourists.

  • Impact: Increased visibility and credibility, international exposure, and potential boost in streams and subscribers on music platforms.

  • QR Code Strategy: Integration of QR codes on the billboards allows passersby to scan and directly access Asta Diankha's single on platforms like Spotify, Apple Music, or YouTube. This facilitates immediate access to the music, boosting streams and direct engagement.

 

2. Los Angeles (Highway Billboards)

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  • 5 digital billboards: Visibility in a key city for the entertainment industry.

  • Impact: Targeting music industry professionals, local fans, and content creators. Strengthening presence in the U.S. market.

  • QR Code Strategy: Similarly, the addition of a QR code allows drivers and pedestrians to instantly discover the artist's single, facilitating direct access to the music and increasing conversion chances.​​​​​​​

 

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3. Key Benefits

  • Massive Reach: Over 5 million impressions.

  • Credibility: Exposure in prestigious locations, reinforcing Asta Diankha's legitimacy.

  • Commercial Impact: Increase in streams, sales, and potential collaborations.

  • Direct Engagement: QR codes generate an immediate link between the advertisement and listening to the single.

 

 

 

4. ROI Estimation

 

While the investment is high, the impact on visibility, direct engagement via the QR code, and professional opportunities should yield a positive return on investment in the short and medium term.

In summary, this strategy allows Asta Diankha to gain global recognition, attract partnerships, media opportunities, and stimulate the commercial performance of her single through exposure in prestigious locations and the use of QR codes for direct access to her music.

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